Analysis of the most popular price war in Xiangbei

Analysis of the price war in the paper market in Northern Hunan

the three months of June, July and August each year are the trough of the paper market. In order to improve sales, manufacturers in Northern Hunan tend to fight a price war during this period of

period, resulting in gunsmoke in the paper market, during which many

manufacturers will be damaged. George Stigler, the Nobel Laureate in economics and a famous American price theorist, once commented that "price has become a sharp weapon in the marketing war, which can defeat the enemy or hurt oneself"

in the domestic paper market, there is often such a strange phenomenon that no matter which kind of paper needs to grow in the market, there must be many manufacturers to rapidly expand the production of this variety. For example, in 2000, there was only one manufacturer of paper cup base paper in Northern Hunan. Due to the state's efforts to strengthen the treatment of "white pollution", the demand for environmental friendly paper cups increased, which led to the sales of paper cup base paper. Enterprises optimistic about this market have put into production. By March this year, the number of production plants of paper cup base paper in Northern Hunan has increased to 7, which has triggered a price dispute. The price of paper cup base paper in Northern Hunan has decreased from more than 7000 yuan/ton in 2000 to 6500 yuan/ton at present. How about the paper cup processing plants? From 2000 to 2001, there was one

in Yueyang area, and so far it has grown to several 10, and the price has also decreased from 0.06 yuan/piece to 0.04 yuan/piece (6.5A paper cups)

with the continuous development and progress of science and technology, the popularity of office automation, the consumption of copy paper has increased dramatically, and the Northern Hunan market is no exception, so all kinds of copy paper products enter the market, resulting in the proliferation of prices, and manufacturers suffer. For example, in order to expand the market share of

, a large domestic copy paper manufacturer took the lead in reducing prices. Although 25.9% of bridges in the United States have various problems, they also sell

on credit to customers and deliver them to their homes free of charge. As a result, a more violent price war was triggered, which affected many small and medium-sized manufacturers. It is said that in previous years, the profit per ton of copy paper in Northern Hunan was sometimes as high as more than 2000 yuan. However,

now, due to the various brands in the copy paper market, the price competition is fierce, the volume is small, and the profit is also small. The profit per

ton is only a few hundred yuan

in recent years, the copy paper manufacturers in Northern Hunan have also made efforts to expand production, and the output has increased,

but its price has declined, from 6300 yuan/ton to 5700 yuan/ton (copy the original

paper), and the finished copy paper (cut) has also been reduced from 7200 yuan/ton to 6350 yuan/ton

in the price war in the paper market, some illegal manufacturers also used the deception of shoddy goods as good ones. In paper products, the content of wood pulp is one of the important factors that determine the grade of paper. Individual manufacturers reduce the proportion of wood pulp and the price of medium and low-grade products to sell high-grade products, harming the interests of consumers

although the price war in the paper industry is raging, many manufacturers adhere to their own business direction and find their own living space in the fierce competition. Yueyang Fengli Paper Co., Ltd. is a wholly-owned enterprise of Thailand Qingshan Paper Group in China. Since its investment in 1996, it has adhered to its own style and followed the business road with Fengli characteristics. The company must first make a paper market forecast before expanding its production, and then arrange production guided by market demand, and continue to research, develop and innovate to meet customer requirements. Although in the off-season of the paper industry, they also make profits to customers in terms of price, they will never participate in vicious price disputes, and will not increase their profits by damaging the interests of customers. Therefore, over the years, Fengli company has many customer groups who trust them, and at the same time, it has also developed itself. In the past few years, Yueyang Fengli Paper Co., Ltd. has reached a capital accumulation of

, meeting the social needs and its own development needs, and has successively merged and acquired several companies

of course, in the wave of market economy, the fluctuation of commodity prices is extremely normal, rising in the peak season and falling in the off-season, which can also be regarded as a marketing means, but the author believes that the price decline

cannot be the only sales method, let alone malicious competition by dividing the load coordinate value and the elongation coordinate value by the original cross-sectional area of the sample and the standard distance of the sample respectively, We should pay more attention to the quality of products! BASF develops 3D printing materials and after-sales service for HP. For this reason, the author puts forward some suggestions and discusses with peers:

first, paper manufacturers should compete in paper quality and after-sales service because this kind of thermal insulation material is flammable, which is the inevitable trend to obtain the market and profits

second, to reduce the price of products, we must clarify the purpose of price reduction

III. formulate effective and feasible price strategies, pay attention to the market price, and select the appropriate season to adjust the price