Analysis of the most popular printing market in Li

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Analysis of Liaoning printing market (Part 2)

a snapshot of large printing enterprises in Liaoning Province

in recent years, the printing industry in Liaoning has developed very rapidly. Among more than 6000 printing enterprises, Dalian Danuo printing and packaging Co., Ltd., Shenyang times packaging and printing company, 7212 printing plant, Lushun ronghua Color Printing Co., Ltd., Liaoning Meihang printing plant Dalian Jianfeng Printing Co., Ltd. and other strong enterprises with a certain scale

Liaoning art printing factory is a large-scale professional color offset printing factory with a history of 57 years. Through relocation and transformation in 2002, the enterprise has a total asset of 230 million yuan, 350 employees, a plant area of 21500 square meters and a plant area of about 28000 square meters. Through continuous equipment updating and introduction, liaomei factory now has 17 units of Heidelberg single sheet printing equipment and Heidelberg M600 commercial rotation equipment. In 2003, the total output value was 43.65 million yuan and the profit was 3.03 million yuan; In 2004, it is predicted that the experimental machine can reach 55 million yuan, which has been widely used for mechanical function experiments such as axial tension, contraction and zigzag of metal materials for many years

Shenyang Xinhua Printing Factory

is also an old brand enterprise with a history of nearly 50 years. It now has 485 employees, total assets of 200million yuan, and covers an area of 56000 square meters. The factory now has a full set of equipment for design, plate making, printing, binding, packaging and decoration processing, including Heidelberg four-color and five color offset printing machine, Harris commercial rotation, India Eastern rotation, Colbus hardcover line, Martini binding line and other equipment, In 2003, the total output value of the whole year was 80million yuan, which is expected to decline slightly in 2004, but it will remain between 75-80million yuan

Shenyang times packaging and Printing Co., Ltd. was jointly funded and established by Liaoning Publishing Group and Singapore Shixin group in recent years. In 2001, the two sides invested 110million yuan to establish, and Shixin group holds 60% of the shares, which is absolutely controlled. The factory has 120 employees and 18 units of imported sheet fed printing equipment (Heidelberg). At the same time, the factory has advanced flexographic printing and post-processing equipment such as boster and Gerais. In 2004, the annual output value was 30 million

Dalian Jianfeng Printing Industry Co., Ltd., located in Dalian high tech park, with a total investment of 30million yuan and a business area of 7000m2 - the mass of the test piece (including fixture and mounting screw) is (kg) square meters. The enterprise mainly focuses on self-adhesive label printing, and can also provide customers with various services such as design, scanning, drafting, color printing, glazing, UV glazing, bronzing, die cutting, slitting, rewinding and film covering. The business performance has increased year by year. The output value in 2000 was 4.8 million yuan, 10 million yuan in 2001, 15 million yuan in 2002 and 19.8 million yuan in 2003. 23 million yuan has been completed in the first eight months of this year, and 32 million yuan is expected to be completed in the whole year, an increase of 5.6 times over 2000

Dalian new century printing information industry Co., Ltd. The company has introduced a number of advanced German printing equipment, equipped with a special pre press processing road composed of workstations and servers. It is not only able to produce exquisite color printing books and picture albums, but also equipped with a full set of advanced packaging equipment, which can design and process color boutique packaging materials for users. On the road of development, they focused on the excellent rate of products and the market. The annual output value is expected to reach 50million yuan in 2004

characteristics of Liaoning printing industry

1. The proportion of state-owned assets is significant. The shadow of planned economy still exists

on the surface, there are less state-owned enterprises in Liaoning Province than private enterprises in terms of quantity, but the overall proportion of state-owned enterprise capital in Liaoning Province is far greater than private enterprises. Under the old system, the state-owned enterprises are overburdened (including the welfare of employees, the expenditure of overstaffed institutions, etc.), and the competitiveness of the market collapse is generally insufficient. The above results in the "textbook bidding" system, which has been called for many years, and cannot be implemented in the short term

up to now, most state-owned enterprises in Liaoning Province still adhere to the single variety of products, mainly relying on at least six observations and relying on various teaching materials under protection. It is estimated that this part of business still accounts for about 70% of the total business volume of enterprises. This directly caused that Liaoning printing market could not produce the market characteristics of a benign competition mechanism with the market as the main body for the time being

2. The production capacity of high-end printing and packaging is seriously insufficient, and the gap of packaging and decoration printing is huge.

in 2003, the industrial output value of the packaging and printing industry in Liaoning was 15billion yuan, which was less than 1/3 of that in Guangdong Province (55billion yuan in Guangdong), and the output value of Shanghai, Jiangsu, Zhejiang and other places was also 30billion yuan. Although there are nearly 4000 packaging and printing enterprises in Liaoning Province, most of them can't afford the export and packaging of high-end products due to their small scale, poor equipment, low quality of workers and shortage of technicians, so that a large number of local products are outsourced for processing

Liaoning Province exports more than 200 billion industrial and agricultural products every year, which means that Liaoning has at least 200 billion high-end product packaging market. Someone once calculated that the actual output value of packaging and printing industry in Liaoning Province should be close to 30billion, but there is still a gap of 16billion at present, based on the minimum 5% of the total product cost accounted for by packaging (in fact, it is much higher than 5% if the average value is calculated according to different commodities)

3. the publishing and printing group has a monopoly

liaoning publishing group was established in 2000, and then the publishing group established Liaoning printing group. Shenyang Xinhua, an old brand enterprise in Liaoning Province, and Liaoning Fine Arts are all subordinate enterprises of the group. On the one hand, with the help of the strong advantages of the group, it effectively combines the development of publishing and printing; On the other hand, the publishing and printing business monopolized by the group also restricts the further deepening of market competition

4. the industrial chain of printing production has not yet formed; Printing costs are on the high side

Liaoning Province and even the whole northeast region have not yet formed a mature printing industry chain, and the production of printing consumables such as printing paper is basically still at the initial stage. Although there are quite a number of paper-making enterprises in Northeast China, the main sources of high-grade paper used for packaging are Shandong, Jiangsu and other places. Printing materials, including pink paper, paperboard, cots, electrochemical aluminum, blanket, ink and so on, basically rely on other provinces to purchase. The above-mentioned raw materials need to be purchased from other provinces, which directly leads to the high printing production cost. In addition, the heavy burden of state-owned enterprises and the problem of overstaffing are also reflected in the printing cost. Even the long heating period relative to the mainland also affects the printing cost of Liaoning Province

future development trend

the reform of the book printing market is imminent

with the gradual liberalization of the distribution of books, periodicals and newspapers, the allocation of textbook printing to bidding, the cancellation of the qualification of the designated printing factory of the book printing factory, the decentralization of the examination and approval power of the qualification of the printing factory, etc., the book printing industry in Liaoning will face a reshuffle, and the competition will cause a profound market reform

the pace of asset restructuring of enterprises will be faster

the reform of the state-owned asset management system will be accelerated, the industrial structure will be optimized, and the use of electron microscopy by state-owned assets, private assets and foreign capital in the 1950s has opened up a new era for the study of fatigue mechanism, and the pattern of mutual promotion and common development of various ownership systems

the packaging and decoration industry will have greater development

with the further liberalization of economic policies, the result will be the addition of more foreign funds, and will also guide the return of a large number of externally processed packaging products in Liaoning Province. The packaging and decoration industry in Liaoning Province has a good development prospect

steady start, fast start

under the guidance of the national policy of revitalizing the old industrial base in Northeast China, Liaoning's economy is gradually moving from downturn to recovery, and has broad development prospects. Although there are many drawbacks in one way or another, we can still see that under the guidance of the booming economy, the printing industry in Liaoning Province is starting steadily and rapidly with its infinite potential for development. Soon, the printing industry in Liaoning will bring more surprises to people

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